A PASSION FOR FORM, FUNCTION AND FLIGHT
pilot instrument manufacturer with ideas and quality never seen before.
Engineer Valdemar Hirvelä earned his wings servicing aircraft in the Finnish Air Force, where his main duty was to maintain the avionics and instrument systems of SAAB Drakens and BAE Hawks (the hippest thing ever for a young aviation enthusiast). Down the road he joined R&D projects for the Swiss watch company TAG Heuer and the Finnish watch artisan, Sarpaneva.
Watch-making was all well and good, but Valdemar still felt irresistibly pulled towards the skies: he could visualize aviation watches as potential instruments. So at a time when the market was welcoming larger cases he crafted his own g-measurement unit and put it inside a wristwatch: it was the world’s first g-meter watch!
After half a year of tweaking, Hirvelä was ready to move forward, but first he needed an adventurous extreme pilot to put the device to the test in the real world. Sami Kontio, an accomplished Aerobatic Champion, did test it and was impressed; he formally became the first De Motu test pilot.
A long quest began then, seeking the uncompromising level of quality and efficiency of a true pilot instrument.
The final step in becoming a fully independent manufacturer was taken when it became apparent that generic Swiss movements could not withstand sustained high g-forces and deliver precise and consistent measurements under extreme conditions: Valdemar’s genius shone again as he went on to implement De Motu’s own robust, manufacture movement! And so the stage was set: custom design, g-meter, and in-house movement.
Five years of research, development and testing, advanced engineering and sophisticated design culminate today in De Motu Watches Ltd, a truly independent and innovative pilot instrument manufacturer with ideas and quality never seen before. And this is only the beginning…
On to The Factory…